Click Chick | Austin TX Wedding Photographer

Bring it on, 2013… | Austin TX Photographer

There’s a million New Year’s blog posts floating around out there….and though mine may not be as thorough as most, I feel it’s an obligatory post every year.

2012 was insane. I spent the entire year re-building my business in it’s new city. Austin has been amazing to our family and I couldn’t be happier with the move!  I have done a lot of re-vamping, a lot of learning, a lot research, and a WHOLE lot of shooting. I have no regrets for 2012 and absolutely cannot wait to see what this new year will bring.

I’m not much of a personal resolution type…I almost always set unrealistic goals for myself and never achieve them. However, BUSINESS resolutions seem to always get accomplished. SO I continue to set new goals every year to help my business. HERE is my simplified list.

1. Be more productive.

This includes continuing to streamline my workflow process, implementing more systems into my every day work that will maximize my productive time (adding another family member to the clan is going to require a lot more of my time!), and sticking to a strict schedule. I began doing a lot of these things in 2012, but there is always room for improvement.

2. Learn.

I am CONSTANTLY attending workshops, doing photography research, and reading photo and business books…but I would really like to kick this up a notch in 2013. My main focus is going to be on really fine-tuning my flash skills so hopefully you’ll begin to see some pretty cool flash photography popping up here and there this year. I am also striving to read at least 1 business book each month.

3. Be Happy.

It’s so easy to begin to take things for granted—like being busy! Sometimes I find myself, when someone asks me how I’m doing, saying “BUSY” in an exhausted sort of tone. I need to remind myself that being busy is a GREAT thing, and as long as I am taking at least a little time for myself and enough time for my family, having a busy work life is a blessing!

4. Make my clients happy.

My business has always been a service-oriented one…focusing on each client’s experience with me. This year, I would really like to build on that experience. I intend to do that by (going hand-in-hand with goal #1) really streamlining my workflow process to decrease my turnaround time on delivered images, developing more consistent systems for existing clients to keep everyone on the same page at all times, and educating clients even more about what to expect during their photo experience with me so there is nothing left unanswered.

5. Specialize.

Every photographer, when they are first starting out in the industry, takes on any and all work they can get their hands on. That could mean shooting a wedding one day, a newborn the next, a high-school senior the next, business products the next, corporate headshots the next, etc etc. I am 100% guilty of this. HOWEVER, I do not necessarily think that is a bad thing in the beginning. I think it is really important for every photographer to find their skill, determine what they’re best at, determine what they’re NOT the best at, and most importantly, determine what they are the happiest doing.  In the first few years of my business I photographed anything and everything that came my way….and as I got more and more busy, I found myself dreading certain types of sessions and being ECSTATIC for other types. I spent the last year in my new market starting to hone in on those factors and figuring out the direction that I wanted my business to take. As a result, my website quickly went from showcasing photo galleries of weddings, engagements, boudoir, families, corporate photography, special events, maternity, AND high school seniors, to JUST showcasing weddings, boudoir, and relaxed portraits.  These are the things I am passionate about…and these are the things that I feel that I am best at.  These are the clients who I feel are happiest with my work.  These are the things that make me feel like I’m not really WORKING, rather just having a blast with some awesome people.

In 2013, I plan to continue to narrow my specialization.  I plan to limit the number of weddings that I accept this year to allow for a more exclusive and sensational wedding client experience. I also plan to take a more concrete specialization in boudoir and glamour. I am insanely passionate about making women feel AMAZING about themselves. It is more rewarding than I ever thought it could be.

So there you have it! If you’ve made it through my babbling to this point, I totally commend you.

THANK YOU to all of my 2012 clients, blog stalkers, facebook likers, and word-spreaders….you truly are the best! I am SO blessed to have such an incredible clientele list that allows me to document their lives in such meaningful ways.


One comment

  1. This specific blog post, “Bring it on, 2013. | Austin TX Photographer | Click Chick |
    Austin TX Wedding Photographer” illustrates the
    fact that you know everything that you’re writing about! I actually completely agree with your blog. With thanks ,Isabell

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