Photography is an EVER-CHANGING industry. And when I say “ever-changing”, I mean I spend almost as much time tweaking my website, branding, policies, techniques, and overall look as I do shooting and editing! THAT is a huge time investment.
About 6 months ago, I launched my new Showit site. It was leaps and bounds more exciting than my previous website and I felt as though it showed far more of my personality than the other boring template site I was using.
About 2 months ago I started second-guessing my site. Was it too busy? Was it user friendly? Did it put enough emphasis on my images? The beauty of using SHOWIT is that I can make changes to my website whenever I want. It’s a super simple process–but the problem is figuring out WHAT I want. At first I was feeling like my business was having an identity crisis. Then I came to the realization that it’s ok! My brand has been evolving along with my work. When I look back at my very first website–it was SO horrendous…BUT, it matched my work! At least I’m consistent.
Last week I attended my FIRST Austin Pictage User Group (PUG) meeting. PUGS are hosted by fabulous photographers nationwide on a regular basis. I was so excited to be able to meet some more incredible Austin photographers. The topic at this meeting was “New Year, New Website”. FANTASTIC! Now I could finally get some honest critiques on my site and see if my website insecurities were justified. Turns out, they were! Without me even mentioning what I didn’t like about my website, these photographers pointed out my exact concerns–and even brought a few things to my attention that I hadn’t thought about.
This was just the sort of fire-under-my-booty that I needed to finish the new website design. I hope y’all will like it. I did ask everyone’s opinion on Facebook…”What are YOU most impressed by when you go to a website?”. Almost EVERYONE mentioned “simplicity”. GOT IT! For starters–I SIMPLIFIED, SIMPLIFIED, SIMPLIFIED. You will still find all of the information that was on the old site, just much cleaner and more visually calming. Next–my IMAGES are LARGER. That should be the first thing a view notices on a photographer’s site, right? The pictures? So yes, much more prominent now.
Take a look and let me know what you think!!! Http://www.ClickChickImages.com
I really hope y’all like it! I slaved over this site like you wouldn’t believe.
Next up is mastering the mobile site which is very high on my priority list. I know that my clients are a lot like me–technologically overloaded! I do most of my “surfing” on my iPad and iPhone. I want my website to be just as accessible to mobile browsers as it is to people sitting in front of their desktops. The landing page was created to allow users to select the option to either “Enter Flash Site” or “Enter Mobile Site/Blog”. At this point in time, the mobile redirect is set to this blog, which I believe is still a thorough indicator of my work. In fact–you get MORE information and images on my blog by far as ALL of my work from years ago until now is published there. I am working hard to make my blog more informational by means of menu items as similar to my website as possible.
Please feel free to comment and let me know your thoughts! I did this all with YOU in mind!!